About

We’re two friends who have worked in fashion, media and publishing for over a decade and now want to put in their time and experience into something meaningful.

We both love fashion – in different ways, of course.

Because that’s the beautiful thing about it, the meaning of fashion is as diverse as the people who participate in it. It says something about our individual uniqueness to the world. It communicates our traits and personalities, our aspirations and our attitudes.

And we’ve decided that we want our clothes to also say that we care.

In a world fraught with too many problems, there isn’t much in our control. But this is our corner of the internet, where we like to think we’re trying to change the world, one outfit at a time.

Because the future is fabulous, and we’re just getting started!

Drop us a line
mybluejeans.in@gmail.com

Join us on Instagram